How to Differentiate Your Practice
Date: 23 November 2017
Time: 6.30-8.30pm Venue: Build Studios, Waterloo Lecturer: Briony Lumb In an increasingly difficult landscape, architects need to find meaningful ways of standing out in the current market. In the current context, purpose driven business models offer a meaningful path forward. Leading business analysts from all over the world are demonstrating that this purpose driven economy is expanding at a dramatic rate, but the architecture profession has not fully yet embraced this concept. Starting and surviving in today’s world is tough, but the businesses that figure it out have something in common: the pursuit of purpose, alongside the pursuit of profit. Purpose is a valuable tool for attracting and engaging employees, customers, and communities who value a company that does good. This talk will examine:
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