The Associates' Club is a new membership training programme by the Museum of Architecture, designed specifically for the essential role of the Associate-level architects.
The programme provides leadership and business skills training for the Associates and also a platform to share experiences and insights.
About the Associates’ Club
The Associates’ Club programme begins this Spring with 4 monthly sessions of the training course, The Emerging Leaders Series (see below.) A further 2 sessions in the Fall would be tailored to the participants, with topics and speakers to be determined based on the interests of the members.
The Associates’ Club is limited to twenty participants. It is suited for associate-level individuals. To ensure appropriate representation, only two associates from a single practice could be enrolled.
The Emerging Leaders Series
This is a new training programme designed to connect the Associates with knowledge and resources to better understand their own leadership style, and to improve their capabilities in the role of the Associate in assisting in the running of the practice.
Each session will include presentation and activities to introduce leadership and business concepts to participants. It will also include discussion time to learn from each other’s experiences at different practices.
Programme schedule and outline
• 6 Associates’ Club sessions - meeting monthly from February to May, September & October
• First session: 13 February 2019
• Sessions held from 6:30 - 8:30pm at Build Studios, Waterloo
Successful leaders have a strong knowledge of their own motivations and leadership styles. In this session we will introduce leadership principles at the individual level. Here the focus for participants will be understanding of their own strengths and areas for improvement related to leadership. We will also discuss principles for inclusive leadership to promote mentorship and open communication within the team.
Managing Creative Teams
Creativity is a social process that leaders need to facilitate, often in situations that are constrained by time, clients or personalities. Emerging leaders need strong communication skills to lead their teams and clients successfully, manage conflict, and handle difficult conversations. Understanding how teams work and how to motivate creative people can help participants build a culture of learning and collaboration.
Building Profile And Credibility
As leaders establish themselves in new roles, teams or projects, it’s important that they take an active approach to building their profile, having authority and earning credibility as they increasingly need to manage both down and up in the organisation. They need to take an active, authentic approach to developing their personal brand within the practice and, in some cases, externally. Here the development of personal goals and personal action plans will also be facilitated.
Business Strategy And Marketing For Architects
This session will introduce concepts of business strategy to help participants gain an understanding of architectural practices at the company level. Here we will introduce how creative businesses are managed to balance commercial ambition with design capabilities, and what are key considerations for growth and risk. This session will also cover marketing and business development for professional service companies.
Chair - Russell Pollard MBA
This series is chaired by Russell Pollard of Innovia Partners.
Russell works in the United Kingdom and Canada with architectural and design practices, consulting in the areas of talent management, succession planning, brand and marketing. He has a bachelor’s degree in leadership, an MBA, and is pursuing a Certificate in Leadership and Inclusion.
£450 + VAT per associate for a year
This programme is a collaboration between MoA and Innovia Partners. All proceeds go towards MoA Programming and Initiatives