The Associates' Club is a membership training programme by the Museum of Architecture, designed specifically for the essential role of the Associate-level architects.
The programme provides leadership and business skills training for the Associates and also a platform to share experiences and insights.
About the MoA Associates Club
The MoA Associates Club is a membership-based group for the intermediate level staff in the architectural practice. It is an educational opportunity, including a training programme designed to connect Associates with knowledge and resources to better understand their own leadership style, and to improve their leadership capabilities in the role of the Associate.
Each session will include presentations and activities to introduce leadership, communication and business concepts to participants. It will also include discussion time to learn from each other’s experiences at different practices.
Limited to twenty participants. It is suited for associate-level individuals. To ensure appropriate representation, only two associates from a single practice could be enrolled.
Registration is now open for the second cohort, which will start 23 October 2019.
Programme schedule and outline
• 6 Associates Club sessions - meeting monthly from October except December and January
• First session: Wednesday 23 October 2019
• Sessions held from 6:30 - 8:30pm at Build Studios, Waterloo
Leadership 1 – Self Awareness
Associates require strong awareness of self and of others. This session is focused on understanding one’s own leadership style and its impact on people and projects. Learners will identify their strengths and discuss opportunities for improving their contributions as a leader and collaborator. We will discuss the knowledge and skills required to be successful in the associate role, and the important role associates play as they navigate responsibilities to their team, their practice and clients.
Leadership 2 – Leadership for Learning
A key difference between management and leadership is the leader’s focus on learning. Associates play an important role in developing the skills and knowledge of their team members. This session will present effective means of providing feedback, delegating assignments, mentoring and coaching. Learners will benefit from tools and concepts they can apply in their leadership to promote a culture of learning and develop high performing, ever improving teams.
Leadership 3 – Group Dynamics
Associates are responsible for managing people and leading teams. Understanding how people work together is integral to leading them toward common goals. Approaches to identifying interests, navigating differences, and providing effective leadership will presented. Key learnings include principles of inclusive leadership, group processes and conflict management. This session will help learners improve team leadership.
Business 1 - Marketing and Business Development
Professional services businesses require unique approaches to marketing and business development. This session will provide an overview of how architecture practices establish brand and compete as they grow. Networking and business development skills become increasingly important to many associates’ career progression. In this session, learners will develop increased awareness of how architecture practices do marketing and business development, and identify ways they can contribute to the marketing and business development activities of their practice.
Communication – Communicating for Impact
Effective communication is integral to many aspects of the associate role. This session will cover effective approaches to developing communication material, whether written, verbal or visual. The approaches and principles presented will benefit learners as they lead teams and individuals or contribute to their practice’s marketing activities. There will be a follow-up individual activity where each participant will prepare a communications piece and be offered constructive feedback with the view of improving their communication skills.
The concluding session’s topics will be determined by the group itself, based on their learning needs and interests. It will remain related to leadership, communications and business strategy in the context of the associate’s role.
Chair - Russell Pollard MBA
Russell is a consultant in the areas of marketing and brand, people and culture, and leadership. He develops and delivers learning programmes to help practices improve the leadership and communication abilities of their team members. He has a Bachelor’s in Interdisciplinary Leadership, a Masters of Business Administration, and is pursuing a Certificate in Leadership and Inclusion.
£500 + VAT per associate