Pleasure Garden by Finsa
Date: 8 – 30 June 2018
Time: 10am - 6pm
Location: Hosted by the Architectural Association in Bedford Square, London WC1B 3ES
Free and open to the public
Created exclusively for the London Festival of Architecture held this June, “Pleasure Garden by Finsa” is a temporary pavilion designed by Spanish architects Cristina Díaz Moreno and Efrén Gª Grinda of the Madrid-based practice amid.cero9, that will be displayed on Bedford Square. Supported by the Spanish timber company Finsa, and organised by the Museum of Architecture in partnership with the Architectural Association, “Pleasure Garden” is conceived as the displacement of a private interior in public space: it is an immersive room wrapped around with ornamented dematerialized cladding.
The pavilion responds to this year’s LFA theme of “Identity” by proposing a space of dialogue and negotiation through which different viewpoints, ideas and relationships are forged. It seeks to articulate the way architecture can serve as a mediator in the process of creation of individual and collective identities by responding to and challenging the understanding of public space in London today. The pavilion will be free and open to the public for the whole month of June, and visitors are invited to appropriate the space for public discussion and debate.
Cristina Díaz Moreno and Efrén Gª Grinda, known for their post-digital, afterpop approach to the contemporary notion of space, have interpreted the theme of identity with an iconic structure that plays with Finsa’s wide range of materials and finishes. The final result is a prominent, vibrant totemic structure that is counterbalanced by an intimate interior space. The pavilion is hosted by the Architectural Association on Bedford Square, where Cristina and Efrén teach as Diploma Unit Masters. The pavilion builds on the school’s long-standing tradition of developing and building temporary structures on the square, that serve as a tool for experimentation for both AA students and lecturers.
The pavilion is part of a bigger project that the Museum of Architecture are organising in collaboration with Finsa for the London Festival of Architecture, that includes a one-day conference on women in architecture, titled “Engage: Intangible Practices, Relationships and Means of Engagement in Architecture”, that will be held on 8 June 2018 at the ICA.
Pleasure Garden shows Finsa’s commitment to supporting new and innovative approaches to architecture and design. Finsa is a leading company in the manufacture of wood-based panels. The company works close to the creative industry, by collaborating with designers and architects and supporting initiatives that promote innovation in the sector. This is Finsa’s second project at the London Festival of Architecture and this year, their participation coincides with the final of the International Finsa Award for students of Architecture and Design. The winners of the competition will be announced and displayed to the public during “Engage” conference on 8 June 2018.
The pavilion will be on display from 1 until 30 June 2018 on Bedford Square in central London and is a vibrant highlight of this year’s London Festival of Architecture, as one of the most prominent public installations in the city.